Advertising + Psychological aspects
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Advertising + Psychological aspects
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Advertising + Psychological aspects
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- Subject of33
- Brand sense, build powerful brands through touch, taste, smell, sight, and sound, Martin Lindstrom ; foreword by Philip Kotler
- The advertising effect, how to change behaviour, Adam Ferrier ; with Jennifer Fleming
- The hidden persuaders, Vance Packard
- The language of advertising, Torben Vestergaard and Kim Schrøder
- The hidden persuaders
- Handbook of consumer psychology, edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
- Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
- Handbook of consumer psychology, edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
- Brand sense, sensory secrets behind the stuff we buy, Martin Lindstrom
- Shopping with Freud, Rachel Bowlby
- Advertising and the mind of the consumer, what works, what doesn't and why, Max Sutherland
- The hidden persuaders, Vance Packard ; with an introduction by Mark Crispin Miller
- Images of woman, advertising in women's magazines, by Trevor Millum
- Brainfluence, 100 ways to persuade and convince customers with neuromarketing, Roger Dooley
- The age of addiction, how bad habits became big business, David T. Courtwright
- Contagious, why things catch on, Jonah Berger ; read by Keith Nobbs
- Gruen planet, Series 2
- The psychology of advertising, Bob M. Fennis and Wolfgang Stroebe
- Persuasive imagery, a consumer response perspective, edited by Linda M. Scott, Rajeev Batra
- The advertised mind, groundbreaking insights into how our brains respond to advertising, Erik Du Plessis
- Unconscious for sale, advertising, psychoanalysis, and the public, Doris-Louise Haineault and Jean-Yves Roy ; foreword by Wlad Godzich ; translated by Kimball Lockhart with Barbara Kerslake
- Advertising and consumer citizenship, gender, images, and rights, Anne M. Cronin
- Decoding advertisements, ideology and meaning in advertising, Judith Williamson
- Seducing the subconscious, the psychology of emotional influence in advertising, Robert Heath
- Handbook of consumer psychology, edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
- Advertising and reality, a global study of representation and content, edited by Amir Hetsroni
- On achète bien les cerveaux, la publicité et les médias, Marie Bènilde
- Social communication in advertising, consumption in the mediated marketplace, William Leiss .... [et al.]
- The psychology of advertising, Bob M. Fennis, Wolfgang Stroebe
- Social communication in advertising, persons, products & images of well-being, William Leiss, Stephen Kline, Sut Jhally
- Social communication in advertising, persons, products & images of well-being, William Leiss, Stephen Kline, Sut Jhally
- Advertising and psychology, Volume 1, Leslie Ernest Gill
- The psychology of advertising, Bob M. Fennis and Wolfgang Stroebe
- Visual persuasion, written and designed by Stephen Baker
- Decoding advertisements, ideology and meaning in advertising, Judith Williamson
- The hidden persuaders, Vance Packard
- The psychology of advertising, Bob M. Fennis and Wolfgang Stroebe