Bibliograph

Seducing the subconscious, the psychology of emotional influence in advertising, Robert Heath

Type

Label

Seducing the subconscious, the psychology of emotional influence in advertising, Robert Heath

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Seducing the subconscious

Nature of contents

bibliography

Responsibility statement

Robert Heath

Sub title

the psychology of emotional influence in advertising

Summary

"Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--, Provided by publisher

Table Of Contents

pt. 1. Taking advertising apart. The persuasion model -- Alternative ideas -- Why we don't pay attention to advertising -- pt. 2. The psychology of communication. Learning and attention -- The role of memory -- How we process communication -- Problems with getting attention -- pt. 3. Emotion and consciousness -- Emotional processing -- Our adaptive subconscious -- Emotion and attention -- pt. 4. Decisions and relationships. Decision-making -- The power of metacommunication -- The subconscious seduction model -- pt. 5. Taking a fresh look at advertising. Under the radar -- The hidden power of new media -- Legal, decent, honest, and truthful? -- How to spot subconscious seduction

Classification