Bibliograph

Persuasive imagery, a consumer response perspective, edited by Linda M. Scott, Rajeev Batra

Type

Label

Persuasive imagery, a consumer response perspective, edited by Linda M. Scott, Rajeev Batra

Language

eng

Bibliography note

Includes bibliographical references and indexes

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Persuasive imagery

Nature of contents

bibliography

Responsibility statement

edited by Linda M. Scott, Rajeev Batra

Review

"Persuasive Imagery: A Consumer Response Perspective describes the state of knowledge of consumer response to commercial imagery in both academic research and actual practice, and provides concrete sources for future study. It will be of interest to scholars and students in consumer behavior, consumer psychology, advertising, marketing, cultural studies, and visual communication."--BOOK JACKET

Series statement

Advertising and consumer psychology

Sub title

a consumer response perspective

Classification