City Libraries, City of Gold Coast

The hidden persuaders, Vance Packard ; with an introduction by Mark Crispin Miller

Type
Label
The hidden persuaders, Vance Packard ; with an introduction by Mark Crispin Miller
Language
eng
Bibliography note
Includes bibliographical references
Index
no index present
Literary Form
non fiction
Main title
The hidden persuaders
Nature of contents
bibliography
Responsibility statement
Vance Packard ; with an introduction by Mark Crispin Miller
Table Of Contents
1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality
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