Bibliograph

Magic words, what to say to get your way, Jonah Berger

Type

Label

Magic words, what to say to get your way, Jonah Berger

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Magic words

Nature of contents

bibliography

Responsibility statement

Jonah Berger

Sub title

what to say to get your way

Summary

Words are how we persuade, communicate, and connect. But certain words have more impact than other: they're better at changing minds, engaging audiences, and driving action. Berger takes us inside the new science of language-- and shows you how to use it. He shares actionable tools to help you increase your impact, and discover the leverage of magic words

Table Of Contents

Introduction -- Active identity and agency -- Convey confidence -- Ask the right questions -- Leverage concreteness -- Employ emotion -- Harness similarity (and difference) -- What language reveals -- Epilogue -- Appendix: Reference guide for using and applying natural language processing

resource.variantTitle

What to say to get your way

Classification