Incoming Resources
- Magic words, what to say to get your way, Jonah Berger
- The dynamics of persuasion, communication and attitudes in the 21st century, Richard M. Perloff
- Influence, science and practice, Robert B. Cialdini
- Persuasive technology, first International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2006, Eindhoven, The Netherlands, May 18-19, 2006 : proceedings, Wijnand IJsselsteijn ... [et al.] (eds.)
- Win bigly, persuasion in a world where facts don't matter, [written and read by] Scott Adams
- Persuasive imagery, a consumer response perspective, edited by Linda M. Scott, Rajeev Batra