Incoming Resources
- Positioning, the battle for your mind, Al Ries, Jack Trout
- How to produce an advertisement, a guide to preparing advertisements for the trade, technical and business press
- Advertising, a new approach
- Damn good advice (for people with talent!), how to unleash your creative potential by America's master communicator, George Lois
- Sex in consumer culture, the erotic content of media and marketing, edited by Tom Reichert, Jacqueline Lambiase
- Advertising as communication.
- Ad worlds, brands, media, audiences, Greg Myers
- The hidden persuaders, Vance Packard
- Advertising as communication, Gillian Dyer
- Objects and images, studies in design and advertising, edited by Susann Vihma
- Advertising procedure, Otto Kleppner
- Digital advertising, Andrew McStay
- The advertising handbook, edited by Helen Powell ... [et al.]
- Advertising as multilingual communication, Helen Kelly-Holmes
- The advertising handbook, Sean Brierley
- Advertising and public relations in Britain, [prepared by the Reference Division, Central Office of Information]
- The Gruen transfer, Series 4
- 100 ideas that changed advertising, Simon Veksner
- Gruen sweat
- Mad for ads, how advertising gets (and stays) in our heads, written by Erica Fyvie ; illustrated by Ian Turner
- When it's right to be wrong, Russel Howcroft
- Advertising attack, Laura J. Hensley
- Advertising, its purpose, principles and practice, David Shelley Nicholl
- Paid attention, innovative advertising for a digital world, Faris Yakob
- The Routledge companion to advertising and promotional culture, Edited by Matthew P. McAllister, Emily West
- Copywriting made simple, how to write powerful and persuasive copy that sells, Tom Albrighton
- The daily you, how the new advertising industry is defining your identity and your worth, Joseph Turow
- Hidden myth, structure & symbolism in advertising, Varda Langholz Leymore
- Advertisers at work, Tracy Tuten
- Advertising and the public, Ralph Harris & Arthur Seldon
- The imagery of power, a critique of advertising, by Fred Inglis
- Advertising and promotion, an integrated marketing communications approach, Chris Hackley
- Channels of desire, mass images and the shaping of American consciousness, Stuart Ewen and Elizabeth Ewen
- The want makers, the world of advertising : how they make you buy, Eric Clark
- Decoding advertisements, ideology and meaning in advertising, Judith Williamson
- The complete guide to advertising, Torin Douglas ; consultant editor Barry Day
- Confessions of an advertising man, David Ogilvy
- Advertising, technology, people, process, Julian Petley
- Advertising
- The greatest movie ever sold, written by Jeremy Chilnick and Morgan Spurlock ; directed by Morgan Spurlock ; produced by Jeremy Chilnick ... [et al.]
- The history of Bovril advertising
- Advertising worldwide, concepts, theories and practice of international, multinational and global advertising, Marieke de Mooij
- The advertising handbook, edited by Jonathan Hardy, Helen Powell and Iain MacRury
- Copywriting made simple, how to write powerful and persuasive copy that sells, Tom Albrighton
- Gruen planet, Series 2
- Reality in advertising, Rosser Reeves
- Advertising, what everyone needs to know, Mara Einstein
- Advertising and design, interdisciplinary perspectives on a cultural field, edited by Beate Flath and Eva Klein
- Advertising, critical readings, edited by Brian Moeran
- Mass communications and the advertising industry, by Graham Murdock and Noreene Janus ; with contributions by N.N. Pillai, V.P. Shestakov, P.P. de Win