Bibliograph

Copywriting made simple, how to write powerful and persuasive copy that sells, Tom Albrighton

Type

Label

Copywriting made simple, how to write powerful and persuasive copy that sells, Tom Albrighton

Language

eng

Index

no index present

Literary Form

non fiction

Main title

Copywriting made simple

Medium

electronic resource

Nature of contents

dictionaries

Responsibility statement

Tom Albrighton

Sub title

how to write powerful and persuasive copy that sells

Summary

Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale., Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. You'll learn how to... Write clearly, simply and engagingly Choose a killer headline and a strong structure Use 20 proven strategies for creative copywriting Harness the power of persuasion and psychology Create a unique tone of voice for a brand Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today. "Tom's put a lifetime of learning into this book. an incredibly thorough briefing on copywriting." - Dave Trott, Creative legend, agency founder, author and teacher. "Educational, entertaining and energetic. prepare to dig deep and enjoy!" - Katherine Wildman, Host, The Writing Desk

Classification