Bibliograph

Positioning, the battle for your mind, Al Ries, Jack Trout

Type

Label

Positioning, the battle for your mind, Al Ries, Jack Trout

Language

eng

Index

no index present

Literary Form

non fiction

Main title

Positioning

Responsibility statement

Al Ries, Jack Trout

Sub title

the battle for your mind

Summary

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising

resource.variantTitle

Positioning, the battle for your mind : how to be seen and heard in the overcrowded marketplace

Classification