City Libraries, City of Gold Coast

Gruen planet, Series 2

eng

videorecording

Censorship classification : M

Gruen planet

videorecording

829720775

Broadcast on ABC1 on 22, 29 August, 5, 12, 19 and 26 September and 3, 10, 17 and 24 October 2012

376

Wil, Todd and Russel will run the Gruen Planet scanner across the biggest news stories of the week, from home and abroad, pinpointing exactly where the truth stops and the spin, branding and image control begin

Ep. 1. Why don't the new ads for Crown want to mention the C word? How come James Packer's everywhere in the media these days? -- ep. 2. This week the team hang out with Brad Pitt's younger brother Doug. Virgin Mobile has made him the face of its latest ad campaign -- ep. 3. The team looks at the Lance Armstrong doping scandal. Is there a point where running away is the right PR move? -- ep. 4. The Gruen team looks at Gina Rinehart's video address to her loyal subjects, asking the question: if money talks, then why is Gina? And can a woman who earned $20 billion last year really argue our economy isn't working? -- ep. 5. You may not know it, but one of the methods used by the Australian government to stop the boats is advertising. The Gruen team looks at the No To People Smuggling YouTube channel, which has been aiming ads at smugglers and refugees for two years -- ep. 6. The Gruen team looks at Apple, the world's biggest brand, unpicking the iPhone 5 launch, examining the ways buying frenzy is created through headlines and hype, and how its competitor Samsung has ambushed at every step. We also examine the Pink dollar. -- ep. 7. This week, one of Australia's most powerful and successful communicators, Alan Jones, showed he could also be pretty bad at it. The panel picks apart Sunday's press conference, examining the spin tactics of distraction and deflection, apology and blame-shifting, and how 2GB advertising clients reacted to all of it. -- ep. 8. The panel looks at Scientology, Movies and Spin - The Master, a movie with Oscar buzz based on the life of L Ron Hubbard, is heading to our shores. The panel looks at Scientology's public image and its PR strategy -- ep. 9. How Do You Sell Newspapers - The panel looks at the challenges involved in selling a product many people think is dying. What were the values of the newspaper brand in earlier decades and what do they have left to sell? -- ep. 10. Fearless Felix - Last week, Felix Baumgartner jumped from 39 kilometres above the earth, breaking the speed of sound and various records on his way down. For sponsor Red Bull, it was the culmination of a seven year project

adult

live action