Marketing + Psychological aspects
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Marketing + Psychological aspects
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Marketing + Psychological aspects
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Incoming Resources
- Subject of19
- Getting started with transmedia storytelling, a practical guide for beginners, Robert Pratten
- A creator's guide to transmedia storytelling, how to captivate and engage audiences across multiple platforms, Andrea Phillips
- Handbook of consumer psychology, edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
- Handbook of consumer psychology, edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
- Sensory marketing, research on the sensuality of products, editor, Aradhna Krishna
- How customers think, essential insights into the mind of the market, Gerald Zaltman
- The buying brain, secrets for selling to the subconscious mind, A.K. Pradeep
- The soulful art of persuasion, the 11 habits that will make anyone a master influencer, Jason Harris
- Brainfluence, 100 ways to persuade and convince customers with neuromarketing, Roger Dooley
- Likeonomics, the unexpected truth behind earning trust, influencing behavior, and inspiring action, Rohit Bhargava
- Indoctrination, directed by Harun Farocki
- Neuromarketing, exploring the brain of the consumer, Leon Zurawicki
- Markets and the arts of attachment, edited by Franck Cochoy, Joe Deville and Liz McFall
- Neuromarketing for dummies, by Stephen J. Genco and Andrew P. Pohlmann and Peter Steidl
- Handbook of consumer psychology, edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
- Consumer psychology for marketing, Gordon R. Foxall and Ronald E. Goldsmith
- Consumer psychology for marketing, Gordon Foxall, Ronald Goldsmith, Stephen Brown
- Creating experiences in the experience economy, edited by Jon Sundbo, Per Darmer
- Creating experiences in the experience economy, edited by Jon Sundbo, Per Darmer
- Gruen planet, Series 2
- The brain sell, when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop, David Lewis
- Routledge international handbook of consumer psychology, edited by Cathrine V. Jansson-Boyd, Magdalena J. Zawisza
- Decoded, the science behind why we buy, Phil Barden ; foreword by Rory Sutherland
- The sonic boom, how sound transforms the way we think, feel, and buy, Joel Beckerman ; with Tyler Gray
Outgoing Resources
- Focus1
- Sub focus2