City Libraries, City of Gold Coast

Managing quality cultural tourism, Priscilla Boniface

eng

Includes bibliographical references (p. 121-123) and index

index present

non fiction

Managing quality cultural tourism

electronic resource

bibliographydictionaries

Priscilla Boniface

This book looks at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. The author uses a marketing approach to identify the needs of all those concerned., Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site. Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries

specialized