Weird ideas that work, how to build a creative company, Robert I. Sutton ; read by Gareth Prosser
Type
Label
Weird ideas that work, how to build a creative company, Robert I. Sutton ; read by Gareth Prosser
Language
eng
Form of composition
not applicable
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Literary text for sound recordings
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Main title
Weird ideas that work
Music parts
not applicable
Responsibility statement
Robert I. Sutton ; read by Gareth Prosser
Sub title
how to build a creative company
Summary
A breakthrough in management thinking, 'weird ideas' can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and weird. Hire misfits. Pursue the impractical. Find happy people and encourage them to fight. Reward failure but punish inaction. Forget your own successes. These and other counterintuitive strategies will unlock ideas you never knew you had
Target audience
adult
Transposition and arrangement
not applicable
Classification
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Incoming Resources
- Has instance1
Outgoing Resources
- Classification1
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- Subject4
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