Change of heart, what psychology can teach us about spreading social change, Nick Cooney
Type
Label
Change of heart, what psychology can teach us about spreading social change, Nick Cooney
Language
eng
Bibliography note
Includes bibliographical references (p. [191]-218)
Index
no index present
Literary Form
non fiction
Main title
Change of heart
Nature of contents
bibliography
Oclc number
727080575
Responsibility statement
Nick Cooney
Sub title
what psychology can teach us about spreading social change
Table Of Contents
Looking inward -- The uphill battle -- Where beliefs are born -- Tools of influence, part I: simple tools -- Tools of influence, part II: power tools -- Tools of influence, part III: tools of persuasion -- Tools of influence, part IV: handle with care -- Spreading social change -- Social marketing -- Frontiers of influence
Classification
Creator
Subject
Mapped to
Incoming Resources
- Has instance2