City Libraries, City of Gold Coast

The power of purpose, inspire teams, engage customers, transform business, John O'Brien and Andrew Cave

eng

Includes bibliographical references and index

illustrations

index present

non fiction

The power of purpose

bibliography

John O'Brien and Andrew Cave

inspire teams, engage customers, transform business

In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values. Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward? The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You'll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial - you'll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty. Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you'll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty. How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business? The Power of Purpose is your secret ingredient

Introduction -- Why you need purpose -- Find your purpose -- Define your world -- Make it real -- Create your culture -- Inspire others -- Live life and prosper