City Libraries, City of Gold Coast

Marketing communications, a European perspective, Patrick De Pelsmacker, Maggie Geuens, and Joeri Van den Bergh

Type
Label
Marketing communications, a European perspective, Patrick De Pelsmacker, Maggie Geuens, and Joeri Van den Bergh
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Marketing communications
Nature of contents
bibliography
Responsibility statement
Patrick De Pelsmacker, Maggie Geuens, and Joeri Van den Bergh
Sub title
a European perspective
Summary
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context
Classification
Contributor
Creator
Subject
Content
Author

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