Branding (Marketing)
Label
Branding (Marketing)
Name
Branding (Marketing)
Focus
Actions
Incoming Resources
- Mom, Inc., the essential guide to running a successful business from home, Meg Mateo Ilasco, Cat Seto
- Building a storybrand, clarify your message so customers will listen, Donald Miller
- Shin mahÅ no konpasu, Nishino Akihiro
- Self made, the definitive guide to business startup success, Bianca Miller-Cole, Byron Cole
- 100 ideas that changed advertising, Simon Veksner
- Naze negi ippon ga ichiman'en de ureru no ka?, shodai negishi Negibito Kanpanī daihyŠShimizu Tsuyoshi
- Crushing it!, how great entrepreneurs build their business and influence - and how you can, too, Gary Vaynerchuk
- Think like a rock star, how to create social media and marketing strategies that turn customers into fans, Mack Collier ; foreword by Kathy Sierra
- The mother of all opportunities, a strategy for a decade of growth, profits and market share gains, Katrina McCarter
- Branding masculinity, tracing the cultural foundations of brand meaning, Elizabeth Hirschman
- Rethinking Luxury Fashion, The Role of Cultural Intelligence in Creative Strategy, by Thomaï Serdari
- Wally Olins, the brand handbook
- Winkreative design stories, a global view on branding, design and publishing
- Build your brand mania, how to transform yourself into an authoritative brand that will attract your ideal customers, Matt Bertram
- Blowing up the brand, critical perspectives on promotional culture, edited by Melissa Aronczyk and Devon Powers
- The Routledge companion to advertising and promotional culture, edited by Matthew P. McAllister and Emily West
- Supply chain management and logistics in the global fashion sector, the sustainability challenge, edited by Rajkishore Nayak
- Marketing communications, a brand narrative approach, Micael Dahlén, Fredrik Lange, Terry Smith
- Likeable social media, how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter, Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrrie Kerpen
- Eco-business, a big-brand takeover of sustainability, Peter Dauvergne and Jane Lister
- Branded entertainment, product placement and brand strategy in the entertainment business, Jean-Marc Lehu
- Brands and branding geographies, edited by Andy Pike
- Popular music as promotion, music and branding in the digital age, Leslie M. Meier
- User Experience Is Brand Experience, The Psychology Behind Successful Digital Products and Services, by Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl
- Eco-business, a big-brand takeover of sustainability, Peter Dauvergne and Jane Lister
- The advertising effect, how to change behaviour, Adam Ferrier ; with Jennifer Fleming
- Brand journalism, Andy Bull
- Creative personal branding, create opportunities, grow personally, differentiate yourself : the strategy to answer what's next?, Jurgen Salenbacher
- Fashion brands, branding style from Armani to Zara, Mark Tungate
- The social innovation imperative, create winning products, services, and programs that solve society's most pressing challenges, Sandra M. Bates
- The brand mapping strategy, design, build, and accelerate your brand, Karen Tiber Leland
- Contemporary perspectives on corporate marketing, contemplating corporate branding, marketing and communications in the twenty-first century, edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena
- Emotional banking, fixing culture, leveraging fintech, and transforming retail banks into brands, Duena Blomstrom
- Brand meaning, Mark Batey
- The international brand valuation manual, a complete overview and analysis of brand valuation techniques, methodologies and applications, Gabriela Salinas
- How brands become icons, the principles of cultural branding, Douglas B. Holt
- Appetite for design, eat me : product, packaging, art, branding, interior, [edited & produced by viction:workshop]
- Celebrity sells, Hamish Pringle
- Taken by surprise, cutting-edge collaborations between designers, artists and brands, [edited by Robert Klanten, Sven Ehmann and Anna Sinofzik ; text and preface by Anna Sinofzik]
- Blowing my way to the top, Jen Atkin
- Perennial seller, the art of making and marketing work that lasts, Ryan Holiday, founder of Brass Check
- Personal branding for dummies, by Susan Chritton
- Brand yourself, a no-nonsense brand toolkit for small businesses, Lucy Werner & Hadrien Chatelet
- Grow, how ideals power growth and profit at the world's greatest companies, Jim Stengel
- Google AdWords 2019, the only PPC advertising guide you'll need to reach new customers and grow your business - SEO beginners guide included, Eric Klein
- Build your reputation, grow your personal brand for career and business success, Rob Brown
- Duct tape selling, think like a marketer-sell like a superstar, John Jantsch
- Gruen sweat
- Instagram rules, the essential guide to building brands, business & community, Jodie Cook
- Influencer, building your personal brand in the age of social media, Brittany Hennessy
Outgoing Resources
- Focus1