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Zag, the number-one strategy of high-performance brands : a whiteboard overview, by Marty Neumeier

Type
Classification
1
Creator
1
Subject
4
Content
2
Author
1
Label
Zag, the number-one strategy of high-performance brands : a whiteboard overview, by Marty Neumeier
Language
eng
Bibliography note
Includes bibliographical references (pages 159-167) and index
Illustrations
illustrations
Index
index present
Literary form
non fiction
Main title
Zag
Nature of contents
bibliography
Responsibility statement
by Marty Neumeier
Sub title
the number-one strategy of high-performance brands : a whiteboard overview
Summary
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his recent bestseller, 'The Brand Gap', Neumeier showed companies how to bridge the distance between business strategy and design. In Zag, he illustrates the number one strategy of high-performance brands - radical differentiation
Table of contents
Part I. Finding your zag -- Part II. Designing your zag -- Part III. Renewing your zag

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