City Libraries, City of Gold Coast

Sociable!, how social media is turning sales and marketing upside-down, Shane Gibson & Stephen Jagger

Type
Label
Sociable!, how social media is turning sales and marketing upside-down, Shane Gibson & Stephen Jagger
Language
eng
Index
no index present
Literary Form
non fiction
Main title
Sociable!
Responsibility statement
Shane Gibson & Stephen Jagger
Sub title
how social media is turning sales and marketing upside-down
Table Of Contents
Introduction -- Burn your business card -- Digital citizens and levels of engagement -- Social media phobia -- The rules of engagement for social media and social networking -- Blogging -- Online video -- Micro-blogging -- Social networks -- Social media etiquette -- Trolls, naysayers and the crowd -- Your wake-up call, taking it offline -- Owning your brand online, reputation management -- Implementing social media and social networking in your organization -- Conclusion : Sociable! the road ahead
Contributor
Creator
Subject

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