Bibliograph

Advertising attack, Laura J. Hensley

Type

Label

Advertising attack, Laura J. Hensley

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Advertising attack

Nature of contents

bibliography

Oclc number

503073646

Responsibility statement

Laura J. Hensley

Summary

We are bombarded by ads almost constantly! This book explains the tricky techniques advertisers use to appeal to an audience

Table Of Contents

Advertising all around you -- A brief history of advertising -- How is an advertisement made? -- Advertising strategies -- Advertising techniques and tricks -- Desperate for attention -- Is it an ad? -- Internet advertising -- Do-it-yourself -- Advertising timeline

Classification