Bibliograph

Dimensions of racism in advertising, from slavery to the twenty-first century, edited by Edward Lama Wonkeryor

Type

Label

Dimensions of racism in advertising, from slavery to the twenty-first century, edited by Edward Lama Wonkeryor

Language

eng

Bibliography note

Includes bibliographical references (pages 87-92) and index

Index

index present

Literary Form

non fiction

Main title

Dimensions of racism in advertising

Nature of contents

bibliography

Responsibility statement

edited by Edward Lama Wonkeryor

Sub title

from slavery to the twenty-first century

Summary

"Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing"--The cover., Provided by publisher

Table Of Contents

Introduction / Edward Lama Wonkeryor -- History of the regulation of ethnic diversity in advertising agency employment / Dana Saewitz and Edward Lama Wonkeryor -- Modern newspapers and the formation of white racial group consciousness / Natalie P. Byfield -- Racism, political communication, and American presidential elections / George Klay Kieh, Jr. -- Diversity in advertising in the twenty-first century / Edward Lama Wonkeryor -- Lessons and conclusion / Edward Lama Wonkeryor

Classification

659.1089/00973

Contributor

Wonkeryor, Edward Lama

Subject

Content

text

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- Dimensions of racism in advertising, from slavery to the twenty-first century, edited by Edward Lama Wonkeryor - alk. paper

City Libraries, City of Gold Coast

Dimensions of racism in advertising, from slavery to the twenty-first century, edited by Edward Lama Wonkeryor

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