City Libraries, City of Gold Coast

Marketing identities through language, English and global imagery in French advertising, Elizabeth Martin

Type
Label
Marketing identities through language, English and global imagery in French advertising, Elizabeth Martin
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Marketing identities through language
Medium
electronic resource
Nature of contents
bibliography
Responsibility statement
Elizabeth Martin
Sub title
English and global imagery in French advertising
Summary
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing how English & global imagery have come to play an important role in tailoring global campaigns to the French market
Classification
Creator
Genre
Subject

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