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Trust, power and public relations in financial markets., Clea Bourne

Label
Trust, power and public relations in financial markets., Clea Bourne
Language
eng
Bibliography note
Includes bibliographical references and index
Index
index present
Literary Form
non fiction
Main title
Trust, power and public relations in financial markets.
Nature of contents
bibliography
Oclc number
968831763
Responsibility statement
Clea Bourne
Series statement
Routledge new directions in public relations and communication research
Table Of Contents
PR and trust "booms and busts" -- Reframing trust, power & public relations -- Promoting state financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock market storytelling and dalliances with trust -- Changing banking models, shifting trust relations -- Insurance, investment, pensions: rise of the robo-expert -- Financial exclusion: PR as activism and resistance -- Organising silence: public relations in financial silos -- Conclusion: revisiting the trust strategist's role
Classification
Content
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