City Libraries, City of Gold Coast

LeBron, Inc., the making of a billion-dollar athlete, by Brian Windhorst

eng

individual biography

portraitsillustrationsplates

index present

non fiction

LeBron, Inc.

by Brian Windhorst

the making of a billion-dollar athlete

This book traces the story of LeBron James' professional journey to becoming a billion-dollar global brand and businessman who has influenced how professional athletes understand their value. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. This book tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, this book shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days

LeBron Incorporated