The Coke machine, the dirty truth behind the world's favorite soft drink, Michael Blanding
Type
Label
The Coke machine, the dirty truth behind the world's favorite soft drink, Michael Blanding
Language
eng
Bibliography note
Includes bibliographical references (p. [295]-367) and index
Index
index present
Literary Form
non fiction
Main title
The Coke machine
Nature of contents
bibliography
Responsibility statement
Michael Blanding
Sub title
the dirty truth behind the world's favorite soft drink
Summary
An expose on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices
Table Of Contents
A brief history of Coke -- Building the brand -- Biggering and biggering -- The battle for schools -- The bottled water lie -- "!Toma lo bueno!" -- "Syrup in the veins" -- The full force of the law -- All the water in India -- The case against "killer Coke."
Target audience
general
Classification
Creator
Incoming Resources
- Has instance2