Becoming Facebook : the 10 challenges that defined the company disrupting the world, Mike Hoefflinger

Resource Information

The instance Becoming Facebook : the 10 challenges that defined the company disrupting the world, Mike Hoefflinger represents a material embodiment of a distinct intellectual or artistic creation found in City Libraries, City of Gold Coast. This resource is a combination of several types including: Instance, Electronic.

Image

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Label

Becoming Facebook : the 10 challenges that defined the company disrupting the world, Mike Hoefflinger

Link

http://link.overdrive.com/?websiteID=285&titleID=3212410

Title remainder

the 10 challenges that defined the company disrupting the world

Statement of responsibility

Mike Hoefflinger

Instantiates

• Becoming Facebook : the 10 challenges that defined the company disrupting the world

Publication

• New York, NY, AMACOM, 2017

Bibliography note

Includes bibliographical references and index

Carrier category

online resource

Carrier category code

• nc

Carrier MARC source

rdacarrier.

Content category

text

Content type code

• txt

Content type MARC source

rdacontent.

Contents

• Cover; Contents; Preface; Part 1 Setting the Scene; 1: The Bell Tolls: Half the company it used to be; 2: Finding Your Inner Zuck: Everything at Facebook starts with Mark Zuckerberg, but it doesn't end there; Part 2 10 Challenges on the Road from Also-Ran to Juggernaut; 3: How Facebook Turned Down 1 Billion; LESSON 1: Know whether this is your next thing or your last thing.; 4: How Facebook Became Your Lens on the World; LESSON 2: Add by subtracting.; 5: How Facebook Grows . . . and Grows; LESSON 3: Know your North Star Metric, Magic Moment and Core Product Value
• 6: How Facebook Built a 10 Billion Business in Three YearsLESSON 4: Everybody wins if you democratize something for customers of all sizes.; 7: How Facebook Goes Fast; LESSON 5: Speed is a feature.; 8: How Facebook Beat Google; LESSON 6: Crossing the chasm is the best defense.; 9: How Facebook Became More Than Facebook; LESSON 7: Disrupt yourself before someone else does.; 10: How Facebook Plays the Long Game; LESSON 8: Some long games are worth playing if you take care of business in the meantime.; 11: How Facebook Wins the Talent Wars
• LESSON 9: Employee engagement is everything. Fit to people's strengths and ignore weaknesses.12: How Facebook Became the Biggest of the Big; LESSON 10: Care more.; Part 3 The Future; 13: Messaging Becomes the Medium: Two more giant apps and an artificial intelligence based on trillions of pieces of data.; 14: Connecting the Next Billion People: The most questionable business decision for the best reasons.; 15: "Transporting" a Billion of Us with VR and AR: Building the last screen.; 16: What If Facebook "Wins"? Reknitting the Pangea of the mind.; Part 4 Parting Thoughts
• 17: Failure Isn't: Facebook doesn't always hit it out of the park, and that's a good thing.18: Nothing Lasts Forever? No technology company is immune to disruption.; Acknowledgments; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z; About the Author; Free Sample Chapter from Extreme Teams; Other Best-Sellers from Amacom

Control code

ocn968151837

Extent

1 online resource (x, 275 pages)

Form of item

online

Isbn

9780814437971

Lccn

2017000498

Media category

computer

Media MARC source

rdamedia.

Media type code

• n

Record ID

.b1470214

Specific material designation

remote

Stock number

65246FC4-65AA-43D7-820A-2057F68ADCA5

System control number

(OCoLC)968151837