Bibliograph

The economics and financing of media companies, Robert G. Picard

Type

Label

The economics and financing of media companies, Robert G. Picard

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The economics and financing of media companies

Nature of contents

bibliography

Responsibility statement

Robert G. Picard

Table Of Contents

Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms

Classification