Incoming Resources
- Building a storybrand, clarify your message so customers will listen, Donald Miller
- The brand mapping strategy, design, build, and accelerate your brand, Karen Tiber Leland
- How brands become icons, the principles of cultural branding, Douglas B. Holt
- Brand innovation manifesto, how to build brands, redefine markets, and defy conventions, John Grant
- Brand meaning, Mark Batey
- Branding for nonprofits, developing identity with integrity, DK Holland
- The brand gap, how to bridge the distance between business strategy and design : a whiteboard overview, by Marty Neumeier
- Cool brands, Liz Gogerly
- Emotional branding ;, the new paradigm for connecting brands to people, by Marc Gobé
- Brands, meaning and value in media culture, Adam Arvidsson
- Brand culture, edited by Jonathan E. Schroeder and Miriam Salzer-Morling ; with Sren Askegaard ... [et al.]
- 60-minute brand strategist, the essential brand book for marketing professionals, Idris Mootee
- Brand new justice, the upside of global branding, Simon Anholt
- Branding @ the digital age, edited by Herbert Meyers and Richard Gerstman
- Brands and branding, edited by Rita Clifton ... [et al.]
- Branded content, the fateful merging of media and marketing, Jonathan Hardy
- Brands on a mission, how to achieve social impact and business growth through purpose, Myriam Sidibe
- Brand portfolio strategy, creating relevance, differentiation, energy, leverage, and clarity, David A. Aaker
- Experiential marketing, how to get customers to sense, feel, think, act, and relate to your company and brands, Bernd H. Schmitt
- The rise of brands, Liz Moor
- Brands and brand management, contemporary research perspectives, [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston
- Brand society, how brands transform management and lifestyle, Martin Kornberger
- Brands, the new wealth creators, edited by Susannah Hart and John M. Murphy
- The handbook of brand management, David Arnold
- Brand sense, build powerful brands through touch, taste, smell, sight, and sound, Martin Lindstrom ; foreword by Philip Kotler
- Branded entertainment, product placement and brand strategy in the entertainment business, Jean-Marc Lehu
- Power branding, leveraging the success of the world's best brands, Steve McKee
- Brands, the logos of the global economy, Celia Lury
- The handbook of brand management scales, Lia Zarantonello and Véronique Pauwels-Delassus
- Designing brand identity, a complete guide to creating, building, and maintaining strong brands, Alina Wheeler