Contagious, why things catch on, Jonah Berger ; read by Keith Nobbs
Type
Label
Contagious, why things catch on, Jonah Berger ; read by Keith Nobbs
Language
eng
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
fiction
Main title
Contagious
Medium
sound recording
Oclc number
823219608
Responsibility statement
Jonah Berger ; read by Keith Nobbs
Sub title
why things catch on
Summary
What makes things popular? And what is it that makes online content go viral? If you thought advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more thank others? Why are some stories and rumours more infectious? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious
Target audience
adult
Classification
Contributor
Creator
Genre
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Incoming Resources
- Has instance1
Outgoing Resources
- Classification1
- Contributor1
- Creator1
- Genre1
- Subject8
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