City Libraries, City of Gold Coast

How I built this, the unexpected paths to success from the world's most inspiring entrepreneurs, Guy Raz, with Nils Parker

eng

index present

non fiction

How I built this

bibliography

Guy Raz, with Nils Parker

the unexpected paths to success from the world's most inspiring entrepreneurs

Raz has interviewed highly successful entrepreneurs, and here he shares tips for every entrepreneur's journey. From the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary, this book offers insights and inspiration on how to start, launch, and build a successful venture. The interviews show that great ideas often come from a simple spark that can make dreams into reality

Introduction -- The call. Be open to ideas ; Is it dangerous or just scary? ; Leave your safety zone... but do it safely ; Do your research ; Find your co-founder ; Bund the business, part 1: Bootstrapping ; Get your story straight ; Fund your business, part 2: Other people's money ; Interate, iterate, iterate -- The test(s). Go in through the side door ; It's all about location ; Get attention, part 1: Building buzz ; Get attention, part 2: Engineering word of mouth ; Survive the crucible ; Fund the business, part 3: Professional money ; Protect what you've built ; When catastrophe strikes ; The art of the pivot -- The destination. It can't be all about the money ; Build a culture, not a cult ; Think small to get big ; Manage partnership tensions ; Know thyself ; When to sell and when to stay ; Be kind! ; What you do with your luck -- Afterword