Bibliograph

Rock your business, what you and your company can learn from the business of rock and roll, David Fishof with Michael Levin

Type

Label

Rock your business, what you and your company can learn from the business of rock and roll, David Fishof with Michael Levin

Language

eng

resource.biographical

autobiography

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Rock your business

Responsibility statement

David Fishof with Michael Levin

Sub title

what you and your company can learn from the business of rock and roll

Summary

"We don't normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know, about marketing, partnerships, the power of bartering, and overcoming obstacles, isn't taught in any business school. David Fishof has lived at the center of the music business for more than 25 years. From his early successes in reuniting The Monkees and convincing Ringo Starr to launch his All Starr tour, to his current megasuccess as founder and CEO of Rock 'n' Roll Fantasy Camp, Fishof has learned from the leading minds in the music business, and has applied this learning in one entrepreneurial venture after another. Filled with insights from Fishof's amazing exploits in the music industry and seasoned with business tips from music legends, Rock Your Business provides important and original business insights"--Publisher's website

Table Of Contents

Take it to the limit: finding the big idea -- More than a feeling: making it real -- Money for nothing: bringing your idea to life -- Ticket to ride: the big secret of a mini-business plan -- Like a virgin: choosing the right partner -- Lean on me: the barter system -- You ain't seen nothin' yet: crafting the perfect pitch -- The new kid in town: how to stand out in a crowd -- Ain't no mountain high enough: overcoming obstacles -- Every rose has its thorn: taking fear out of the equation -- We will rock you: dealing with competition -- Barracuda: negotiation -- Dream on: moving from one big idea to the next -- Takin' care of business: run your company like you're a rock star

Target audience

general

resource.variantTitle

What you and your company can learn from the business of rock and roll

Classification