Bibliograph

How to market books, Alison Baverstock and Susannah Bowen

Type

Label

How to market books, Alison Baverstock and Susannah Bowen

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

How to market books

Nature of contents

bibliography

Responsibility statement

Alison Baverstock and Susannah Bowen

Table Of Contents

Marketing and marketing in publishing -- What's for sale? -- Market research and other sources of marketing information -- The role of marketing within the business of publishing -- Reaching the market: how best to approach your customers -- How to write a marketing plan -- Selling -- Direct marketing -- Digital marketing -- Publicity and PR -- Working with authors and other vital partnerships -- Organising events, presentations and other opportunities to share content -- Techniques for writing effective copy -- The layout and design of marketing materials -- Approaching specific interest markets

Classification