Incoming Resources
- Consumer tribes, edited by Bernard Cova, Robert V. Kozinets and Avi Shankar
- Blue ocean strategy, how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
- The long tail, how endless choice is creating unlimited demand, Chris Anderson
- Niche envy, marketing discrimination in the digital age, Joseph Turow
- Precision marketing, maximizing revenue through relevance, Sandra Zoratti, Lee Gallagher
- Consumer profiles, an introduction to psychographics, Barrie Gunter and Adrian Furnham
- The longer long tail, how endless choice is creating unlimited demand, Chris Anderson
- The long tail, why the future of business is selling less of more, Chris Anderson