Bibliograph

Lean customer development, building products your customers will buy, Cindy Alvarez

Type

Label

Lean customer development, building products your customers will buy, Cindy Alvarez

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Lean customer development

Responsibility statement

Cindy Alvarez

Series statement

The lean series

Sub title

building products your customers will buy

Summary

Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies

Target audience

adult

resource.variantTitle

Lean customer development, build products your customers will buyBuilding products your customers will buyBuild products your customers will buy

Classification