City Libraries, City of Gold Coast

Globalizing ideal beauty, how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century, Denise H. Sutton

Type
Label
Globalizing ideal beauty, how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century, Denise H. Sutton
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Globalizing ideal beauty
Medium
electronic resource
Nature of contents
bibliography
Responsibility statement
Denise H. Sutton
Sub title
how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century
Summary
'Globalizing Ideal Beauty' is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok
Classification
Creator
Genre
Subject

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