Bibliograph

Hooked, how to build habit-forming products, Nir Eyal with Ryan Hoover

Type

Label

Hooked, how to build habit-forming products, Nir Eyal with Ryan Hoover

Language

eng

Bibliography note

Includes bibliographical references (pages 225-242)

Illustrations

illustrations

Index

no index present

Literary Form

non fiction

Main title

Hooked

Nature of contents

bibliography

Responsibility statement

Nir Eyal with Ryan Hoover

Sub title

how to build habit-forming products

Summary

Nir Eyal reveals how successful companies create products people can't put down - and how you can too. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App

Target audience

adult

Classification