City Libraries, City of Gold Coast

Hunch, turn your everyday insights into the next big thing, Bernadette Jiwa

eng

no index present

non fiction

Hunch

Bernadette Jiwa

turn your everyday insights into the next big thing

Where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home? Successful entrepreneurs don't wait for proof that their idea will work. They learn to trust their gut and go. In Hunch, bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout Goldiblox brand, to another that helped a doctor reduce infant mortality around the world

Introduction: Anyone could have done it -- Part one. What's stopping you? Hang-ups and hurdles -- You know more than you think -- Our insights are only as good as our questions -- The myth of the innovation epiphany -- The genius trap -- Ideas are overrated -- Chasing unicorns -- The enemy of insight -- Waist high and elbow deep -- Putting it into practice -- Part two. From everyday insights to groundbreaking ideas -- The role of intuition -- Signs and signals -- It takes practice -- From A to beyond -- A mindset shift -- Ordinary genius -- What we see is not all there is -- Ideas versus opportunities -- Groundbreaking ideas don't start with ideas -- Emotional intelligence -- Sense making -- Where ideas begin -- The birth of a hunch - Part three. The who, the what and the how -- Embracing curiosity -- Case studies in curiosity -- Tapping into empathy -- Case studies in empathy -- Firing imagination -- Case studies in imagination -- Conclusion