City Libraries, City of Gold Coast
Customer relations + Management
Type
http://bibfra.me/vocab/lite/Concept
Label
Customer relations + Management
Name
Customer relations + Management
Focus
Customer relations + Management
Sub focus
Management
Customer relations
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Incoming Resources
Subject of
7
CRM for dummies, Lars Helgeson
Managing the new customer relationship, strategies to engage the social customer and build lasting value, Ian H. Gordon
The 7 principles of complete co-creation, Stefanie Jansen and Maarten Pieters
Collaboration and Co-creation, new platforms for marketing and innovation, Gaurav Bhalla
Data mining techniques in CRM, inside customer segmentation, Konstantinos Tsiptsis, Antonios Chorianopoulos
Tactical transparency, how leaders can leverage social media to maximize value and build their brand, Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson
Relationship marketing, gaining competitive advantage through customer satisfaction and customer retention, Thorsten Hennig-Thurau, Ursula Hansen, editors
Launch, how to quickly propel your business beyond the competition, Michael A. Stelzner
Salesforce, by Liz Kao and Jon Paz
The New Luxury Experience, Creating the Ultimate Customer Experience, by Wided Batat
Advances in luxury brand management, Jean-Noël Kapferer [and three others], editors
Outgoing Resources
Focus
1
Customer relations + Management
Sub focus
2
Management
Customer relations
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