Bibliograph

Great brand blunders, the worst marketing and social media meltdowns of all time ... and how to avoid your own, Rob Gray

Type

Label

Great brand blunders, the worst marketing and social media meltdowns of all time ... and how to avoid your own, Rob Gray

Language

eng

Index

no index present

Literary Form

non fiction

Main title

Great brand blunders

Responsibility statement

Rob Gray

Sub title

the worst marketing and social media meltdowns of all time ... and how to avoid your own

Summary

A wry, informative look at marketing failures and misjudgements, packed with classic and new examples from around the world. Both humorous and analytical, Great Brand Blunders explores the reasons why things went horribly wrong and offers important lessons for marketing professionals and students

Target audience

adult

Classification