City Libraries, City of Gold Coast

The search, how Google and its rivals rewrote the rules of business and transformed our culture, John Battelle

eng

Includes bibliographical references and index

illustrations

index present

non fiction

The search

electronic resource

bibliography

John Battelle

how Google and its rivals rewrote the rules of business and transformed our culture

Google is the world's most used search engine and is now a recognised word in its own right. The author explains how the search industry is changing the way we live in profound and unpredictable ways. This edition includes information on the launch of Google in China, its tussles with the US government and more., This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded "Wired" and founded "The Industry Standard". Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways. "The Search" contains exclusive interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin. Google is the No. 1 search engine and is now a recognised word in its own right - they receive over 200 million search requests every day and it is estimated that over 80 per cent of webusers turn to Google first