Bibliograph

Electronic commerce, the strategic perspective, Richard T. Watson ... [and others]

Type

Label

Electronic commerce, the strategic perspective, Richard T. Watson ... [and others]

Language

eng

Index

no index present

Literary Form

non fiction

Main title

Electronic commerce

Nature of contents

dictionaries

Oclc number

883986368

Responsibility statement

Richard T. Watson ... [and others]

Sub title

the strategic perspective

Summary

"This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society."--BCcampus website

Contributor

Creator