City Libraries, City of Gold Coast

Profit first, transform any business from a cash-eating monster to a money-making machine, Mike Michalowicz

Label
Profit first, transform any business from a cash-eating monster to a money-making machine, Mike Michalowicz
Language
eng
Bibliography note
Includes bibliographical references and index
Index
index present
Literary Form
non fiction
Main title
Profit first
Responsibility statement
Mike Michalowicz
Sub title
transform any business from a cash-eating monster to a money-making machine
Summary
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales, Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows
Classification
Content

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