Strategic brand management, building, measuring, and managing brand equity, Kevin Lane Keller, Vanitha Swaminathan
Label
Strategic brand management, building, measuring, and managing brand equity, Kevin Lane Keller, Vanitha Swaminathan
Acquisition source address
Proquest Ebook Central
Color
multicolored
Dimensions
unknown
Edition
Fifth, Global edition.
Form Of Item
online
Isbn
9781292314969
Physical Description
1 online resource (622 pages)
resource.sound
unknown sound
Specific Material Designation
remote
Stock number
6400367
System control number
(Sirsi) lEBC6400367(MiAaPQ)EBC6400367
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Carrier category
Copyright
Media category
Publication
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