Beyond branding, how the new values of transparency and integrity are changing the world of brands, edited by Nicholas Ind
Type
Classification
1
Contributor
1
Label
Beyond branding, how the new values of transparency and integrity are changing the world of brands, edited by Nicholas Ind
Language
eng
Index
no index present
Literary form
non fiction
Main title
Beyond branding
Responsibility statement
edited by Nicholas Ind
Sub title
how the new values of transparency and integrity are changing the world of brands
Table of contents
A brand of enlightenment / Nicholas Ind -- Whose brand is it anyway? / Denzil Meyers -- Beyond brand narcissism / Alan Mitchell -- Branding for good? / Simon Anholt and Sicco Van Gelder -- Brand sustainability: it's about life or death / Tim Kitchin -- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae -- Authenticity / John Moore -- What's brand got to do with it? / John Caswell -- Anthropology and the brand / Ian Ryder -- Transparency, or not : brand inside : brand outside: the most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter -- Leadership branding / Thomas Gad -- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan
Incoming Resources
- Has instance1