Marketing and modernity, Marianne Elisabeth Lien
Type
Label
Marketing and modernity, Marianne Elisabeth Lien
Language
eng
Bibliography note
Includes bibliographical references and index
Index
index present
Literary Form
non fiction
Main title
Marketing and modernity
Nature of contents
bibliography
Responsibility statement
Marianne Elisabeth Lien
Series statement
Explorations in anthropology
Table Of Contents
1. Exploring Modernity: An Introduction -- 2. Setting the Scene -- 3. Structural Conditions -- 4. The Marketing Department -- 5. Conceptualizing the Market -- 6. Materializing Good Ideas: The Poultry Project -- 7. Reaching the Average Norwegian: The Pizza Superiora Film Project -- 8. Offering Convenience and Culinary Appeal: The Bon Appetit Project -- 9. Articulating Difference Within a Global Format -- 10. Modernity in the Marketing Department
Classification
Creator
Subject
Is Part Of
Incoming Resources
- Has instance2