City Libraries, City of Gold Coast

Luxury online, styles, strategies, systems, Uche Okonkwo

Type
Label
Luxury online, styles, strategies, systems, Uche Okonkwo
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Luxury online
Medium
electronic resource
Nature of contents
bibliography
Responsibility statement
Uche Okonkwo
Sub title
styles, strategies, systems
Summary
This title focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel
Table Of Contents
Foreword Author's Note Acknowledgement Preface: Online, Yet Not Inline Introduction: Who is Afraid of the Internet? Connected Luxury e-People are Real People Web 2.0. (or Whatever you Choose to Call it) is REAL! Luxury Communications, the 'e' Way The e-Experience: Creating More Than a Luxury Website The New Reality of Luxury e-Marketing and e-Branding Selling a 'Dream' Online Beyond the Internet: Technology& Innovation for Luxury Luxury Best& Worst Practices Online Epilogue: Interview with Uch Okonkwo
Classification
Creator
Genre
Subject

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