Art & copy, a film by Doug Pray
Type
Label
Art & copy, a film by Doug Pray
Language
eng
Characteristic
videorecording
Intended audience
Rated M. Coarse language
Main title
Art & copy
Medium
videorecording
Oclc number
645830043
Responsibility statement
a film by Doug Pray
Runtime
89
Summary
Meet the real Mad Men (and women!) in Art & Copy, a powerful film about advertising and the inspiration behind modern consumer culture. It reveals the work and wisdom of some of the most influential advertising creatives of our time - people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated withmediocrity or manipulation. They brought you 'Just Do It', and 'Think Different' and brilliant campaigns for everything from cars to presidents. They have managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion. Love them or loathe them, they have mastered the art of persuasion
Table Of Contents
Messengers/Prologue -- The creative revolution -- Westward expansion -- Brutal simplicity -- Fail harder -- Brand personality -- Moving people -- Art or pollution -- Launch -- Credits
Technique
live action
resource.variantTitle
Art and copy, [videorecording]
Classification
Contributor
Subject
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Classification1
- Contributor9
- Genre2
- Subject5
- Mapped to1