City Libraries, City of Gold Coast

If then, how the Simulmatics Corporation invented the future, Jill Lepore

eng

no index present

non fiction

If then

Jill Lepore

how the Simulmatics Corporation invented the future

The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge â decades before Facebook, Google, and Cambridge Analytica. Jill Lepore came across the company's papers in MIT's archives and set out to tell this forgotten history. She reveals the long-lost backstory to the methods, and the arrogance, of Silicon Valley. The scientists of Simulmatics created a world in which corporations collect data and model behaviour and target messages about the most ordinary of decisions. If Then is a cautionary tale

adult