City Libraries, City of Gold Coast

Emotional AI, the rise of empathic media, Andrew McStay

eng

Includes bibliographical references (pages 207-224) and index

illustrations

index present

non fiction

Emotional AI

bibliography

Andrew McStay

the rise of empathic media

What happens when media technologies are able to interpret our feelings, emotions, moods, and intentions? In this cutting edge new book, Andrew McStay explores that very question and argues that these abilities result in a form of technological empathy. Offering a balanced and incisive overview of the issues raised by 'Emotional AI', this book: Provides a clear account of the social benefits and drawbacks of new media trends and technologies such as emoji, wearables and chat bots Demonstrates through empirical research how 'empathic media' have been developed and introduced both by start-ups and global tech corporations such as Facebook Helps readers understand the potential implications on everyday life and social relations through examples such as video-gaming, facial coding, virtual reality and cities Calls for a more critical approach to the roll out of emotional AI in public and private spheres Combining established theory with original analysis, this book will change the way students view, use and interact with new technologies. It should be required reading for students and researchers in media, communications, the social sciences and beyond

Machine generated contents note: 1.Introducing Empathic Media -- Good Enough: Verisimilitude and Emotional Truth -- Aims and Methods -- Chapter Breakdown -- 2.Situating Empathy -- A Social Fact -- Interpretive empathy -- On Emotion -- Industrialising emotion -- Bioeconomics -- Emotion Extraction: A Genealogy of Empathic Media -- Universal Public Behaviour -- Self-reporting -- Conclusion -- 3.Group Sentimentality -- Social Empathy and Contagion of Fellow-feeling -- Getting political -- The imitation game: feeling with bots -- Marketing: Towards Dispersed Focus Groups -- Finger on the Financial Pulse -- Sentiment, Prediction and the City -- Surveillance of fellow-feeling -- Conclusion -- 4.Spectrum of Emotions: Gaming the Body -- Story-living, Emotion and Gaming -- The Sentic Spectrum -- Baseline matters and immediation -- Creepiness and Citizen Views -- Conclusion -- 5.Leaky Emotions: The Case of Facial Coding -- The Basics of EmotionsNote continued: Training the Machine: Affective Computing Adopts Ekman -- Industrialising Facial Coding -- In the wild -- Software Development Kits, Machine Learning and End-users -- At work -- Legal -- Advertising -- Media -- Social Theory Responds: The Problem with Leaky Emotions -- The Race and Culture Question -- Conclusion -- 6.Priming Voice-Based AI: I Hear You -- It's Not Just What We Say, But Also Flow We Say It -- Beyond verbal -- Theoretical Assumptions -- Living in the Moment -- Priming Amazon -- On Relationships -- 7.Affective Witnessing: VR 2.0 -- Clarifying VR -- Theorising the Empathy Machine -- Viewing, Using Witnessing: The Case of EmblematicGroup -- Making VR journalism -- A Marketer's (Virtual) Dream? -- Tracking in-world attention -- New sensory territories -- Command and Control: Modulating Immersive Policing -- The connected cop -- Conclusion -- 8.Advertising, Retail and Creativity: Capturing the Flaneur -- Stockpiling BiosNote continued: Putting Emotions to Work -- The mechanics of psychology -- Retail -- Augmenting retail -- Advertising: In-house Research -- Advertising: creativity -- Advertising: programmatic -- Advertising: in public -- Revisiting the Paris Arcades -- Studying the flaneur: the observer becomes the observed -- Conclusion -- 9.Personal Technologies that Feel: Towards a Novel Form of Intimacy -- Health: Self-care -- Corporate enabled self-care -- Industrial wellbeing: surveilling emotional labour -- Take a deep breath: wearables and work -- Articulating emotions at work: some issues -- Sex Objects -- Conclusion -- 10.Empathic Cities -- Emotionality of Space -- Between surveillance and efficiency -- Algocracy: feeding emotion into policy -- Measuring Happiness: Smart Dubai -- Centralisation: the city-as-platform and the Data Law -- Social engineering -- Bentham's Happiness Economics with a Twist -- A little thing called democracyNote continued: Politic; of Happiness: Beyond Dubai and Bentham -- Lightening Public Moods -- Pro-social psycho-geography -- Conclusion -- 11.Politics of Feeling Machines: Debating De-Identification and Dignity -- Industry Perspectives -- Identification -- Lack of Suitable Legislation -- Satellite issues -- Citizen Perspectives -- The creepy factor -- Conclusion -- 12.Conclusion: Dignity, Ethics, Norms, Policies and Practices -- The Arguments -- Living with empathic media -- Dignifying norms -- Future Research Questions -- Immediate Action