Bibliograph

Fundamentals of strategy, Gerry Johnson, Richard Whittington and Kevan Scholes

Type

Label

Fundamentals of strategy, Gerry Johnson, Richard Whittington and Kevan Scholes

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Fundamentals of strategy

Nature of contents

bibliography

Responsibility statement

Gerry Johnson, Richard Whittington and Kevan Scholes

Table Of Contents

Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Appendix : evaluating strategies

Classification